The entrepreneur always seeks out change, responds to it, and uses it as an opportunity.
Many initiatives invite us to undertake and innovate, but very few actually promote it. Andalucía Open Future (Ministry of Employment, Business and Commerce, and Telefónica) has launched numerous "start-up accelerator" actions with the aim of giving our entrepreneurs the boost they need, and the initiative is being extended to an increasing number of provinces.
Telefónica has created new projects as part of the "Andalucía Open Future" programme. One of them –La Farola– is in Málaga, forming the best Andalusia programme for accelerating start-ups and helping young entrepreneurs every day as they work to make their dreams come true. We designed different Communication Strategies linked to a concept of our own, which subsequently evolved into Action Plans: design promotional websites and landing pages, social media marketing and viral promotion, online advertising, etc.
Moreover, our action expanded into their own workspace. We presented a proposal for a Themed Space adapted to this new corporate image, linked to the Andalucía Open Future project, with work areas, relaxation areas, meeting rooms and exteriors all under the same conceptual and decorative line.