Puerto Rico, one of the sponsors of the Sevilla Fútbol Club, brought a piece of its paradise at the external space of the Ramón Sánchez-Pizjuán Stadium. A space of sensory actions that during few days made us dream being in that idyllic and unique place, with a drink on the beach with our skin kissed by the Sun.
This Street Marketing action was a way of projecting and interacting with the audience, promoting this destination and inviting to take pictures inside the beach, the Puerto Rico logo and participating in the Twitter / WhatsApp contest with the hashtag #LaPlayadeSevilla to win a Trip to this country.
WHERE TO FIND US SEVILLE (Spain) Avda. de los Descubrimientos 11, 4ª p.-Izda. PTC Cartuja. 41092. Seville (Spain). MILAN (Italy) Via Piave 17, 20843 Verano Brianza (MB)
Grupo Absolute was granted a Promotion found by the Andalusian Innovation and Development Agency IDEA, of the Junta de Andalucía, for an amount of € 74,903.69, 80% co-financed by the European Union through the European Regional Development Fund, FEDER, to carry out the Digital Back and Front Office Transformation project in order to guarantee the best use of information technologies.
